Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
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#284: Pillar I: Acquisition
January 4th, 2024 · 29 minutes
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
This episode of Under the Radar is sponsored by:
- Sentry: Mobile crash reporting and app monitoring. Get 6 months of the Team plan free with code radar.
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MP3 (13.71 MB)