Ungeniused is a show dedicated to covering the weirdest articles found on Wikipedia and sharing knowledge you'll (probably) never be able to use in real life.

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    #60: The Cola Wars and New Coke

    August 14th, 2018 · 20 minutes

    At the height of a marketing battle with Pepsi, the Coca-Cola Corporation did the unthinkable and changed an American icon.

    This episode of Ungeniused is sponsored by:

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    Download: MP3 (18.67 MB)

    Links and Show Notes

    Cola wars - Wikipedia
    Pepsi Challenge - Wikipedia
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
    New Coke - Wikipedia
    Coca-Cola formula - Wikipedia