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Under the Radar
Building better perspective
Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
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Latest Episodes
#55: Black Friday Sale
November 25th, 2016 · 26 minutes
The effectiveness and side effects of sales and price changes.
#54: Parametric Design
November 17th, 2016 · 29 minutes
Appearance managers, self-theming views, and rapid design iteration with code and variables.
#53: Seasonality
November 11th, 2016 · 28 minutes
Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.
#52: Learning, Sometimes Willingly
November 3rd, 2016 · 29 minutes
The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.
#51: Speaking at Conferences
October 27th, 2016 · 29 minutes
Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.
#50: Checking the Weather for the Last Time
October 21st, 2016 · 29 minutes
Responsibly shutting down a failed app.
#49: App Store Search Ads
October 13th, 2016 · 29 minutes
An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.
#48: Late Bloomers
October 6th, 2016 · 29 minutes
Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.
#47: Data Persistence
September 29th, 2016 · 29 minutes
Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.
#46: Legacy Support
September 23rd, 2016 · 29 minutes
When to require new iOS versions, and the real-world need for test devices.