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Under the Radar
Building better perspective
Hosted by Marco Arment and David Smith.
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.
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Latest Episodes
#50: Checking the Weather for the Last Time
October 21st, 2016 · 29 minutes
Responsibly shutting down a failed app.
#49: App Store Search Ads
October 13th, 2016 · 29 minutes
An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.
#48: Late Bloomers
October 6th, 2016 · 29 minutes
Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.
#47: Data Persistence
September 29th, 2016 · 29 minutes
Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.
#46: Legacy Support
September 23rd, 2016 · 29 minutes
When to require new iOS versions, and the real-world need for test devices.
#45: Ads ★★☆☆☆
September 15th, 2016 · 29 minutes
David's app income shifting to ads over time, and Overcast switching to ads.
#44: Fall Cleaning
September 8th, 2016 · 29 minutes
Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.
#43: Pending An Apple Release
September 1st, 2016 · 29 minutes
Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.
#42: Getting Next Year's Customers
August 25th, 2016 · 29 minutes
Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.
#41: Internationalization
August 17th, 2016 · 29 minutes
Why and how to localize and internationalize your iOS apps.